Stop losing business and failing to grow your key customers and strategic channels
You are in the right place if you struggle to win, maintain and grow sales with complex and high-value customers

I offer coaching programs to Key Account Leaders and Managers in organisations that want to build a competitive edge by adopting a Value-Based KAM approach.
Transforming your organisation to excel at strategic account management is notoriously difficult
Value Matters KAM coaching programs empower seasoned leaders and new individuals stepping into KAM positions. Transitioning from a foundational understanding to mastering advanced capabilities, participants will excel in these high-demand roles.
Participating leaders will enable their organisations to outpace the competition by adopting an innovative value-based approach while building aggressive and profitable growth. The Value Matters KAM methodology transcends traditional training courses; it’s a strategic framework that comprehensively reviews your business and your customers' unique needs.
With our coaching, you will harness a tailored strategy, maximising benefits and ensuring your organisation thrives and leads in the marketplace. Start the programme to unlock your potential and transform your business outcomes!
Accelerate bottom-line results using the Value-Matters Coaching Framework
After more than 25 years as a practitioner, researcher, and consultant, training and coaching business leaders to implement Key Account Management programmes.
1.KAM can have a transformational impact on a supplier's business.
2.Most organisations do not realise the benefits that KAM offers.
Why is this? First, no two organisations are ever the same. Every KAM programme should be developed to suit the needs of that organisation. Second, KAM should be how an organisation creates and delivers value to customers (not just a way to sell more products.)
The Value-Matters KAM Coaching Programme has been developed to meet these needs and help organisations to prosper in increasingly challenging and competitive environments.
Here is what you may expect to receive:

- An initial discussion to review your business, needs, and suitability for the programme.
- A detailed action plan proposal outlining how we can work together to accelerate KAM in your business.
- Access to your personal members' portal.
- A series of regular online coaching sessions.
- Recordings and follow-up PDF documents to help you apply the suggested activities to your business.
Keep doing what you have always done.
Your KAM functions fail to deliver results and put your organisation at a competitive disadvantage.
Your organisation loses money, and you struggle to shift customers away from price-based discussions.

Begin the Value-Matters Coaching Programme!
Allow me to guide you through a well-established process that will elevate your KAM teams to become masters of value-based business.
Make KAM your strategic edge!