
The Value Matters Newsletter
Weekly tips and strategies to help you grow your B2B revenues faster. The Newsletter for leaders managing key customers and strategic channels. Every Tuesday I provide a new practical technique that will help you re-think your approach to B2B selling and give you a competitive edge.
Tags: kam
Showing 1 results:
KAM as Your Hidden Competitive Advantage: The Power of Causal Ambiguity
Introduction: The Invisible Edge
In a world where products become commodities overnight and innovation cycles shrink to months instead of years, what's left to differentiate your offering?
There's something powerful happening at the boundary between your organisation and your most important cus...
by Mark Davies —
Apr 15, 2025
kam