Create Compelling Offers & Transform Your Business
Beat your competitors by communicating value with absolute clarity
Personalised coaching that will guide you step-by-step
Demolish Your Competition:
 Value Matters ODI coaching programs are invaluable for experts and leaders involved in strategic selling, KAM, product development, marketing, and any other function that centers on the customer. While organisations invest considerable effort in resourcing and nurturing critical functions, they often struggle to deliver strong commercial results.
Why?
Because they lack the ability to create a compelling customer offer and then develop a clear pitch that communicates the value that the customer will receive.
Value-Matters coaching programs assess your business needs and provide a unique approach to helping your teams establish Offer Development and innovation as a competitive edge.
Master the The Art & Science of Offer Development & Innovation
Just some of the models we utilize:
Thinking Scientifically:
- Gathering customer insights
- Evaluate competitive forces
- Adopt sources of value models
- Adopt offer development frameworks
- Quantify value opportunity
- Quantify value losses
- Establish value deciders
- Understand the customer’s customer
- Understanding brand
- Modelling the customer journey
Thinking Artistically:
- Adopting creativity scenarios
- Telling stories to capture complex scenarios
- Listening and making assumptions
- “What if” and “So what” ??
- Know what makes consumers sad / happy
- Have fun thinking differently
- Be crazy / be real
- Using creativity techniques with (10-20) innovation models
If you want to be different, you must think differently.
ODI coaching will stretch your usual perspective.
Accelerate bottom-line results using the Value-Matters Coaching Framework
After more than 25 years as a practitioner, researcher, consultant and customer, training and coaching business leaders in strategic selling, KAM, and Offer Development and Innovation, I have found that many suppliers consistently struggle to create innovative offers for their customers.
Even with strong products and brands, they often find it challenging to communicate the value they can deliver.
This poses a significant barrier to generating revenue. You can easily lose business if competitors present stronger value-based offers to your customers.
Let us help you with the Value-Matters ODI Coaching Framework and transform your organisation's ability to compete and win by creating & communicating customer value.
Here is what you may expect to receive:
- An initial discussion to review your business, needs, and suitability for the programme.
- A detailed action plan & proposal outlining how we can work together to accelerate ODI in your business.
- Access to your personal members' portal.
- A series of regular online coaching sessions.
- Recordings and follow-up PDF documents to help you apply the suggested activities to your business.
Choose to work with Value Matters!
Keep doing what you have always done?
Your Offer Development functions fail to deliver results and your business is at a competitive disadvantage.
Your organisation loses money and you struggle to maintain or win strategic sales.
Start following the Value-Matters ODI Coaching Programme!
 Let me guide you through an established process that will elevate your commercial teams to become masters of Offer Development & Innovation.