The four rungs
Foundational, Established, Advanced, Master. Every sub-skill in the Tri-Stack is scored on the same ladder, and a rung is always backed by evidence.
Every one of the twelve sub-skills in the Tri-Stack is scored on the same four-rung ladder. Foundational: you can do the work with support and a script. Established: you do it reliably in familiar territory. Advanced: you do it under pressure, across functions and with senior people who do not report to you. Master: others copy how you do it, and the organisation has reorganised around your way.
The rule that makes the ladder useful is that a rung is always backed by evidence. Asked where you sit on Rainmaker, you do not pick a number; you describe a piece of business you had to fight for, and the rung follows from the story. A rung with no real example behind it is not recorded, and the tool will say, kindly, that the example sounds more like Established than Advanced, and why. Forty-eight descriptors, one per sub-skill per rung, are the anchors, and they double as the map for climbing to the next one.
Set out in full in: Creating Customer Value Propositions with AI (Kogan Page, 2027), chapter 11.
Related terms
The KAM Skills Tri-Stack
Strategist, Business Developer, Operator: three skill domains, four sub-skills each, mapped to the three stages of the cycle. Almost nobody is trained for all three.
Preference, competence, capability
Preference is what you are drawn to. Competence is how good you are. Capability belongs to the organisation. Blur them and the assessment is worthless.
See the method run on one real account in three days: the One Page Proposition.