Speaking

The talk they will still be quoting on Thursday.

Conference audiences are the hardest rooms in business: senior, distracted and sitting on their phones. We treat that as the brief. The material is serious, the delivery is not always, and the combination is why organisers ask us back. Your audience will laugh, and learn something.

Rich on stage at a conference, performing sheet music titled Let Me Share My Screen — Rich performing his “let me share my screen” joke to a full conference.

The talks

Three talks, endlessly tuned to the room.

Value-Based KAM: The Four Things

Four out of five sales organisations rebuild their KAM programme every few years. The four capabilities that end the cycle: the offer, the account manager, the culture, and the practical adoption of AI.

Creating Customer Value Propositions with AI

The talk of the book (Kogan Page, May 2027). Why the offer is the most important thing your organisation owns, and how AI turns proposition development from an annual workshop into a working habit.

The Five Ages of AI in Sales

Prompt, Agent, Collaborator, Advisor, Architect. Where your commercial team actually sits on the curve, what arrives next, and how to turn each age into advantage before your competitors do. Live tools rather than screenshots.

Formats to fit: 30-minute keynote, half-day or full-day workshop, or an executive briefing. Workshops come with the toys: RENEWAL, the KAM survival game, and KAM.fm have both opened sessions, because ten minutes of play beats an afternoon of slides.

The material

See it before you book it.

Past presentations, downloadable from the resource library. The slides are half the story (the delivery is the other half), but they show you the register.