Three ways in.
One method underneath.
Cranfield-rooted, value-based key account management: develop the offer, sell the value, capture the value. Every engagement runs on it, towards one outcome: KAM established as a competitive advantage, and you seen by your customers as a strategic, value-adding supplier. Start where the pressure is.
Who it is for decides where you start.
Strategic Customer Forum
Your leadership team and the functions that make or break a key account, in one room, agreeing which customers are key, what they are worth, and how the business will serve them. Then a standing group that keeps it true.
LeadershipKAM Development Programme
A training, coaching and development programme in which every key account manager builds a value proposition and a growth strategy for one real customer, and presents it to your senior leaders at the end.
Account managersKey Customer Deep Dive
The method applied end to end with one account team on one key customer: the offer, the proposition, the number, the plan, and the projected growth presented to your senior leaders. A reference plan for every account that follows.
One customerJust the proposition, in three days.
The One Page Proposition
The offer your most important customer would pay more for, and what to do on Monday, on one page the whole team can say out loud. Both of us in the room; the pre-work is ours.
Fixed priceTell us about the customer.
A sentence or two on the account and what is at stake is enough. We reply within a working day, usually with three questions, and we will tell you which door is yours, including if the answer is none of them yet.
Talk to usSectors, rooms and the free rungs.
Life sciences
Pharma, animal health and the businesses that supply them: where most of our advisory work has been, and the sector page that speaks its language.
Book a talk first
Conference keynotes and in-house sessions that make the argument in an hour. Your audience will laugh, and learn something. Often how a programme starts.
Try the tools
The Prompt Guide, the Value Edge Diagnostic and the Whole Wallet are free and need no signup. Ten minutes on a real account tells you more than a brochure.