The three registers

AI does three different jobs for a key account team, and the mistake is treating them as one. Productive: the heavy lifting of research, summary and drafting. It keeps you in the game. It does not win it. Creative: widening the field of options on which your judgement then operates, the ideation that produces forty candidates where a workshop produced eight. Collaborative: playing coach, specialist and the customer’s voice, arguing back, rehearsing the objection.

The third is the most valuable and the most dangerous, because the model is collaborative in general and ignorant in particular. It knows how a finance director thinks and nothing about yours. That opens two lanes. An expert who can catch the machine when it is wrong gets a sparring partner. A novice who cannot tell the good angle from the plausible-sounding mistake gets confidently misled. The registers are not a maturity ladder to climb; they are three uses to keep separate, with the human’s role different in each.