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AI in KAM: the AKAM talk
The talk Rich gives to the KAM profession’s own association, in full. AI speeds everything up, which makes the foundation you build on more important, not less. Download it, borrow from it, argue with it.
The thinking behind it
What the Technology Cannot Do
Last Thursday at the IET we showed a room of business owners a tool that draws a customer value proposition in seconds. Then we showed them the slide that matters more: the four things it will never do for you.
Seven Reasons AI Makes Key Account Management More Critical
AI is dismantling traditional B2B selling. The same forces are making strategic key account management more valuable than ever. Here are seven reasons why.