Co-founder

Richard Brooks

Author of AI Strategy for Sales Teams (Kogan Page, 2026) and Visiting Fellow at Cranfield. Thirty years leading international technology and services businesses, including FTSE 100 accounts and the UK/EU Public Sector. Consultant, builder, serial entrepreneur and teacher, working to improve sales and key account management. He builds the tools that put the method to work.

Writing by Richard

28 July 2026

The Plan in the Filing Cabinet

Somewhere in your organisation there is a key account plan that nobody has opened since the day it was approved. It does not die from lack of discipline. It dies because no team ever had the hours to keep it alive. Now, finally, something has the time.

planning