The One Page Proposition template

Seven answers for one customer: what they are trying to achieve, the value you create, the number on it, the proposition, what to start, what to stop, and the pitch in one sentence. The page is deliberately short. A page short enough to be remembered is a page sharp enough to be argued.

Fill it in yourself on your most important account, in a PDF reader or printed on a wall. If the seventh box is the one you cannot fill, that is the three days.