diagnostic · last reviewed 7 September 2026

The Value Edge Diagnostic

Twenty minutes, one account, an honest score. Used as pre-work on our programmes and workshops, and useful on its own.

Open the diagnostic

Every tool is built on the Value Matters methodology, your customer information and a purpose-built engine.

The thinking behind it

Mark Davies

What is this customer actually worth to you?

Revenue tells you what a customer paid you. It says nothing about what they spent. The gap between the two is your share of wallet, and most account teams cannot state it within twenty points.