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The Value Edge Diagnostic
Twenty minutes, one account, an honest score. Used as pre-work on our programmes and workshops, and useful on its own.
Every tool is built on the Value Matters methodology, your customer information and a purpose-built engine.
The thinking behind it
What is this customer actually worth to you?
Revenue tells you what a customer paid you. It says nothing about what they spent. The gap between the two is your share of wallet, and most account teams cannot state it within twenty points.
Are You a Strategic Supplier, or Just Another Cost?
You classify your customers. Their buyers are classifying you, using a 1983 matrix. Here is how the Kraljic Matrix works and how to become a strategic supplier.