The Value Edge Diagnostic

The Value Edge Diagnostic asks thirty-two questions about your business, in four themes: Competitive Edge, Offer Development and Innovation, Embracing AI and Customer Management. Each theme has two axes, each axis four questions scored one to ten against written anchors, so the score you give yourself has to survive a sentence describing what a ten actually looks like. Add the four, divide by four, and at five or below you sit Low on that axis. Two axes make a grid; each grid has four boxes; and the four themes roll up into a fifth grid, the value maturity map, which has no questions of its own.

It is a mirror rather than a report card. Most businesses that take it discover the same thing: they are stronger on the vertical axes, where effort shows, than on the horizontal ones, where the customer’s view shows. The paper version is Appendix A of the book. The online version takes twenty minutes, is free, and tells you where the account is leaking value before anyone has to admit it in a meeting.